Meeting and congress tourism development project
The project aims to make the Helsinki capital region the most attractive and sustainable European destination for scientific congresses and corporate events. This aims to increase the region's visibility, foster networking among experts from diverse fields, and promote innovations and investments. To achieve this goal, there is a need for education and training in constructing sustainable meeting products, calculating and reducing carbon footprints, and establishing a unified communication strategy. Competitive advantage will be sought through sustainability, supporting the entire sector in its green transition and piloting products for international markets.